Bhutan: The Land of Gross National Happiness and Sustainable Tourism

Bhutan, often called the “Land of the Thunder Dragon,” is the last Himalayan Buddhist kingdom, proudly upholding its unique philosophy of Gross National Happiness (GNH). This concept prioritizes the well-being of its people and sustainability over economic growth, a principle deeply reflected in the country’s approach to tourism. Bhutan is not a mass tourism destination; …